Imprint / Silhouette : Advanced Web Analytics

Imprint / Silhouette is an advanced website measurement tool that deploys third generation tracking technology to provide real-time intelligence across a broad range of audience, behavioural and business performance metrics.

Applying a unique browser-based technology; Imprint / Silhouette leverages the benefit of advances in site measurement methodology to deliver a level of reporting accuracy superior to that of browser based technology alone.

The result is a simple, sophisticated and rich reporting experience offering the best of cache busting site measurement technology, with unique implementation and data ownership benefits.

Lower Cost of Ownership

Imprint / Silhouette is the most cost-efficient site analytics solution of it's type. Offering the cost benefits of an ASP solution (i.e. no incremental hardware, processing or data storage costs), and the efficiencies of our unique data capture methodology, Imprint / Silhouette establishes a new standard in value and cost of ownership.

Our suite of software tools allow businesses and organisations to move to the next level of marketing, by harnessing the power of the Internet to acquire, reach and interact with customers and prospects in both a creative and strategic way.

Imprint / Silhouette Customisation

Imprint / Silhouette provides an array of customisation features, all administered via the reporting interface itself. From manipulation of data tables, to sorting, filtering and pivot functions, to renaming of pages and elements, to controlling graph types and layouts, each reporting screen offers comprehensive customisation tools as standard. Imprint / Silhouette even allows for customisation of colours fonts and labels.

"mailPrimer has helped provide an edge to our electronic communications with customers and service providers alike! Customer feedback to the mailPrimer tool has been very positive and we look forward to continue to work with Calcium on this exciting product."

Eduard Ebbinge, MD
Snowplanet

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