mailPrimer mailPost : Generating revenue from e-billing

In today's tight economic times what would you say to a solution that saved you 25-60% of your mailing costs while at the same time providing a totally free revenue generation tool? Too good to be true? No. Welcome to mailPost a reality, pioneered by Calcium marketing solutions.

With over 60% of households in the developed world now possessing a computer and with each one of those having at least one email address tied to it, there is a tremendous opportunity to drastically reduce the amount of paper that we are printing to send out invoices, statements and marketing material to our clients.

Until now, sending invoices electronically wasn't a real solution due to spam filters and firewalls. With an average delivery rate around 50% for emails directly sent by companies and no feed-back loop allowing you to assess who has received your invoice or not, sending email electronically "en mass" was not a realistic option. Even using a traditional email marketing agency still wasn't realistic as their average deliverability is only 80-85%.

Calcium's mailPost is based on Calcium's mailPrimer 121 engine. This technology allows Calcium's customers to add an HTML wrapper around each and every one of their everyday email communications, ensuring that the 1,000s of personal daily emails a company exchanges with its stake holders become a communication / cross and up selling tool.

mailPrimer is already used by more than 300 companies throughout Australasia and boasts an average delivery rate of 99.8%.

mailPost is a complete, standalone solution that can readily integrate with your existing procurement platform, reporting back to it which of your invoices have or have not been delivered.

Licensed, amongst others, by New Zealand's largest Direct Marketing mailing house - Datamail - and already used daily by Utility companies such as Genesis, Meridian Energy and Mercury Energy , mailPost is a proven technology that is also very easy to integrate with your existing invoicing platform, be it in house or through a mailing house.

So by all means use your CRM tool to generate your emails, but by adding mailPost in the mix you will save up to 1/3 of your current invoicing costs, save trees and increase revenue - for a fraction of the cost you are currently paying.

"We love priming our emails - it has helped create a consistent look and feel right throughout all our external communications. That's really important for us as Wellington's tourism marketing agency. We have had lots of great feedback from the industry, too, which is pleasing."

Kate Clode, IT Manager
WellingtonNZ.com

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