Privacy Policy : Calcium Email Marketing Privacy Policy

This privacy policy is applicable to Calcium Software's email marketing solutions. Our clients, business partners and their respective clients use the Calcium Software Marketing Solutions and mailPrimer and Hot Prospects product as a solution to deliver permission-based personalized communications to their prospects and customers.

At Calcium Software, we strive to maintain the trust of our clients, business partners, and email recipients - we do so by utilizing permission-based email marketing approaches, by discouraging "spamming" (the sending or posting of large-scale, mass unsolicited emails or other messages), and by working with clients and business partners whom we believe place a high value on privacy.

In addition, Calcium Software adheres to the data privacy principles of the Unsolicited Electronic Messages Act 2007 as passed by the New Zealand's government. Calcium Software will also continuously assess its compliance with the Unsolicited Electronic Messages Act 2007 through an internal self-assessment review process. The program is designed to provide Australasian companies with direction on how to provide protection for personal data communicated with their recipients.

Such data is uploaded to Calcium Software servers for the purpose of sending opted-in, targeted digital communications via e-mail distribution software. Calcium Software process, stores, and/or transmits such data. Various tasks may be performed by client organization, by partner organizations licensed to do so, or by Calcium Software itself. In the vast majority of cases, Calcium Software is only maintaining the system that performs the delivery and does not have any direct interaction with the data itself.

Calcium Software does not sell, rent, trade or otherwise distribute to any third party any personally identifiable information that we collect through our Calcium Software Client Center, or our email messages, tracking/reporting services, without the permission of the person or entity to which such information relates.

"For us mailPrimer has been an absolute godsend. It's an incredibly powerful tool. The brilliant thing about the electronic medium is that it is so much more dynamic than static collateral."

Dave Bassett, CEO BrandNew

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